Dear Amazing People,
You have written your very own book, you have published it, and you have organized the book launch event. Now what? If you expect the sales of your book to skyrocket immediately from its presentation, you might be rather overoptimistic… well, unless your book was written specifically according to the modern literary trends, is tailored to the modern readers’ caprices, and is designed to be sold fast. Then, yes, it might quickly become a bestseller and a crowd of fans might be knocking on your door for autographs.
However, if your book is a reflection of your inner world, contains your thoughts and ideas, and is designed to communicate your unique message to the world rather than adapt to it, then there is much more work to do to grow your community of readers. “The Monster: Blade of Darkness” falls in this category of books, therefore I am actively using various means, both on-line and off-line, to keep in touch with its readers and scale up their global community. And in this blog post I will share some of the tips and tricks on how to do it from my experience.
Lesson #4: Permanently stay in touch with your community of readers.
The Digital Age we live in nowadays offers a multitude of tools to keep in touch with people worldwide. And you can use them to interact with your amazing readers, engage new ones into your community, and grow it.
For a start, you can create a blog or a full website with the blog integrated in it for your book. In this way you will be able to inform your readers about your events and progress in writing other masterpieces. WordPress and Blogger offer a lot of quite good and free tools to build an appealing blog / website. For instance, this website and blog you are reading were done in WordPress, while my poetry blog “The Thoughts” was prepared in Blogger. Alternatively, if you have some money to spend, you can order a professionally designed website for your book.
But do not limit yourself to your own website. I advise you to write guest posts and articles on other literature-focused blogs and websites. In my case, I mostly post some of my articles also on the blog of serendii publishing, the agency in Austria that published and now distributes the English version of my book “The Monster: Blade of Darkness”. Book Blogs is another on-line portal, where I share my literary news, and which you can also use for staying in touch not only with readers, but also with other writers.
Talking about virtual communities of readers and writers, I really suggest you to join them and be active here, as they can become the Cornucopia for your own readers community. Goodreads is one of the largest and well-known ones. You can even find your book there and invite readers to rate it, give you valuable feedback, and suggest others to read it. For example, here you can see how my book “The Monster: Blade of Darkness” with several ratings and reviews looks on Goodreads.
Also be very active on social networks. Facebook, Twitter, Instagram, and Pinterest are some of the many social networking platforms that you can use to attract readers and constantly communicate with them. On Facebook and Twitter you can create a page / account of your book and share the updates, like I do it here and here. On Instagram and Pinterest you can share photos of your book and its readers worldwide, just like me here.
And why not sending your amazing readers a nice newsletter, where you express your gratitude for them reading your book, kindly ask for valuable feedback on it, and inform them about the latest news and events related to your literary activity. For example, I try to do it every month and on special occasions, but you can choose to send such newsletter more often. And I use MailChimp as a pretty convenient and free tool for that.
Last but not least, do not limit your engagement with the readers only to the virtual world. You can organize off-line gatherings within your community, attend various literary events, donate copies of your book to public libraries, and so on. I confess that I have not been very good at that, but I learn my lesson and improve. As I remember that readers are people, who, like all of us, seek attention and care. And they will be very happy to communicate with you if you are proactive in your communication with them.
Well, that is basically all I have learnt from my book publishing experience and that I can share with you. Hopefully you have enjoyed this series of blog posts and have found something useful for you to use in your own literary activity. If you have any question or request for me to write about something else from my book publishing experience, please use the Contact section to send me a message.
I wish you a MEGA large community of amazing readers of your book worldwide!
With great respect and gratitude,